#takemyeyes - 2015

An idea to help Dr. Ihab Othman, an “Egyptian ophthalmologist,” create a fundraising campaign for people with retinal tumors, whose only treatment was to clear their eyes, and the motive was the presence of a percentage of the disease in children of a young age, with him being the first to donate to the campaign within His hospital is free of charge for all operations, and donations are only to help him provide special treatment after the tumor removal operations are performed. The digital idea is to increase interaction on communication platforms with the campaign and create a black gang filter so that participants and influencers can use the filter and engage via #take_my_eyes.

You can see the presentation I made HERE.